Game ads on homescapes2/23/2024 ![]() ![]() ![]() The workaround Playrix tried was disclaimer text that appeared at the bottom of the ads, which read, "Not all images represent actual gameplay." In the mobile game industry, the most valuable player is one who will spend a lot of money on in-game purchases and/or have the patience to sit through ads frequently. One of the strategies advertisers could take was to have the ad focus on a specific game mechanic that would appeal to that audience, even if it didn't turn up that much in-game. Playrix has since tweaked the games to make the pin-pulling minigame appear earlier in the game's progression.Īdvertisers have an incentive to attract certain kinds of customers and will craft advertisements with that in mind. The pin-pulling minigame had been added in April, but was only available infrequently at more advanced levels. After reviewing gameplay footage, the ASA determined that the gameplay for both Homescapes and Gardenscapes centered on one match-three style puzzle for each level, and the advertisements were not focused on this mechanic. The crux of the issue was that Playrix's advertisements focused on a specific pin-pulling minigame, which was not a part of the core gameplay. RELATED: New Taco Bell Commercial Features Halo Infinite and Xbox Series X The ASA ruled that the advertisements should be pulled, but as of October, they are still at large. After evaluating seven complaints raised against two Facebook ads funded by Playrix, the ASA has ruled the ads did not set a realistic expectation for gameplay. The ASA was founded in 1961 with the goal to establish a relationship of trust between consumers and advertisers by ensuring that advertisements on radio and TV in the UK made realistic promises compared to the product delivered. ![]() A ruling by the Advertising Standards Authority made on September 20th against Playrix, maker of mobile games such as Homescapes and Gardenscapes, pushes back against misleading video game advertisements in the UK. Every person encounters at some point in their lives a game or toy which does not deliver what the ad promised. ![]()
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